Icon SEO + Browser Coverage

Favicon Size for Google: Practical Setup

Google Search expects a square favicon that is a multiple of 48px. Browsers and devices need additional sizes. Ship a full set to avoid broken icons across platforms.

Recommended Favicon Bundle

Use Case Recommended Size Format Why It Matters
Browser tab fallback 16x16, 32x32 ICO/PNG Covers classic tab/icon contexts.
Google Search source 48x48 or 96x96 PNG Matches Google multiple-of-48 guidance.
Android/PWA 192x192, 512x512 PNG Needed for install prompts and launcher icons.
iOS touch icon 180x180 PNG Improves home-screen icon quality on Apple devices.

Drop-In HTML Snippet

Use this as a baseline in your site head, then validate live output.

<link rel="icon" href="/favicon.ico" sizes="any">
<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="48x48" href="/favicon-48x48.png">
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
<link rel="manifest" href="/site.webmanifest">

Recommended Workflow

  1. Step 1

    Generate all icon sizes in Favicon Generator.

  2. Step 2

    Deploy files and tags in production head templates.

  3. Step 3

    Run Favicon Checker and resolve warnings.

  4. Step 4

    Purge browser/CDN cache if old icons persist.

Frequently Asked Questions

Use a square icon that is a multiple of 48px. In practice, 48x48 and 96x96 PNG files are common safe choices.
Yes. These are still useful fallbacks for browser tabs and legacy contexts.
Browser and CDN cache can delay updates. Add versioned URLs and clear cache after deploy.
No. A multi-size favicon package gives much better cross-platform consistency.