Asset-Type Decision

PNG vs JPG for Logos and Product Images

Use PNG when edge fidelity or transparency matters. Use JPG for photo-heavy assets where file size reduction is the main goal.

Quick rule:

Transparent logo/UI -> PNG or SVG

Photo/product lifestyle image -> JPG/WebP

Format Choice Matrix

Use CaseBest FormatReason
Transparent logoPNG / SVGPreserves sharp edges and alpha channel.
Product photoJPG / WebPSmaller payload for photographic content.
UI screenshotPNGMaintains text clarity and flat-color regions.
Print-like product detail imageJPG (high quality)Good detail retention with manageable file size.

Common Conversion Pitfalls

  • Converting low-quality JPG logos to PNG and expecting sharp edges.
  • Using PNG for full-page product galleries (excessive file size).
  • Ignoring transparency needs until late in workflow.
  • Saving repeated versions that compound quality loss.

Workflow Recommendation

  1. Classify assets by type (logo/UI/photo/product).
  2. Select format per matrix above.
  3. Convert with Image Converter.
  4. Run compression pass and QA visually.

Frequently Asked Questions

JPG compression introduces artifacts around sharp lines and text. Use PNG or SVG for logos.
Usually no. JPG/WebP is typically better for size and delivery speed on photo-heavy assets.
No. Container conversion cannot recover details already lost in compression.
Yes. That is usually best: PNG/SVG for UI/logo, JPG/WebP for photos.

Related Pages

Explore related tools to keep your workflow fast and consistent.

Image Compressor

Reduce product image size without heavy visible loss.

Image Format Converter

Convert source assets into workflow-ready formats.

WebP vs JPG Guide

Understand modern photo format tradeoffs.