Accessibility + SEO

Image Alt Text Generator Guide

Good alt text helps screen readers, improves accessibility compliance, and gives search engines clearer context for image meaning.

Simple template:

[Subject] + [Action/Context] + [Important visual detail]

Example: "Red running shoes on white background, side profile view"

Alt Text Decision Framework

Image TypeWhat to DoExample
Decorative backgroundUse empty altalt=""
Product photoDescribe item and key visual detail"Matte black water bottle with screw cap"
Chart or infographicSummarize key takeaway"Line chart showing monthly traffic growth from Jan to Jun"
Functional icon/buttonDescribe action, not appearance"Search" or "Open menu"

How to Write Better Alt Text

  1. Step 1

    Define the image purpose on the page before writing anything.

  2. Step 2

    Describe what is visibly true, not generic keywords.

  3. Step 3

    Keep phrasing concise and natural (usually 8-20 words).

  4. Step 4

    Avoid duplicate alt text across different images on the same page.

Good Examples

  • "Blue gradient hero banner with white headline text"
  • "Woman holding stainless steel bottle in gym"
  • "Dashboard line chart showing week-over-week growth"

Weak Examples

  • "image"
  • "best seo image best seo image"
  • "photo1234"

Frequently Asked Questions

Alt text helps search engines interpret image context and supports accessibility quality.
Aim for concise clarity, typically a short phrase or sentence fragment.
Informative images should. Decorative images should use empty alt attributes.
Yes if natural, but avoid stuffing repetitive phrases that reduce accessibility quality.